Art Director: Benjamin Lutz
Creative Director: Thomas Dooley
For L.L.Bean’s 100th anniversary, I came up with a campaign that would both highlight L.L.Bean’s timelessness over the past 100 years, but also would give their audience a little taste of Maine. As a quintessential Maine brand, their identification with their home state becomes synonymous with other key landmarks and icons within Maine. A series of stamps acts as a dynamic identity, enabling color variation, content and theme to coordinate with their commemorative products. Iconic photography was adapted to have a screenprinted look, customized with classic L.L.Bean colors relevant to 100 years ago but also today.