Art Director: Benjamin Lutz
Content Director: Sara McMillan
Creative Director: Mike Licata
A campaign concept we created for Jefferson University's mission to create an Institute for Digestive Health, we capitalized on Jefferson's mission of leading, building and moving forward. The main campaign slogan, "Leading Together" was broken out into a series of headlines including, "Healing Together", "Advancing Together", and "Thriving Together" with relevant visuals showing Jefferson's mission of collaboration and growth.