Art Director: Benjamin Lutz
Creative Director: Michael Licata
Tasked with rebranding an existing restaurant with a modern take on French-American cooking, we created a dynamic branding system that showed varied logo applications — from roosters, to asparagus, to pigs, to fish. This restaurant concept did not come to fruition, but it was an exciting exercise that carried through other branded elements to give a lighthearted, whimsical approach.